Copper vs Asana

Copper

Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.

Paid pricing · Get Pricing →

Asana

Asana is a leading project management platform that helps teams organize, track, and manage their work. It offers multiple views including lists, boards, timelines, and calendars to suit different working styles. Asana is trusted by over 130,000 organizations worldwide for managing everything from daily tasks to complex cross-functional projects.

Freemium pricing · Get Pricing →

Pros

• ✓Seamless Google Workspace integration — works directly in Gmail
• ✓Automatic data capture eliminates manual CRM entry
• ✓Clean and intuitive interface
• ✓Good value for Google-first teams

Cons

• ✗Only useful if your team uses Google Workspace
• ✗Limited features outside of Google ecosystem
• ✗Not suitable for enterprise-level CRM needs

Pros

• ✓Intuitive interface that teams adopt quickly with minimal training
• ✓Multiple project views including list, board, and Gantt timeline
• ✓Strong automation features to reduce manual work
• ✓Generous free plan for small teams

Cons

• ✗Can feel overwhelming for simple use cases with too many features
• ✗Pricing jumps significantly from free to paid plans
• ✗No built-in time tracking on lower tiers
• ✗Limited native reporting on free plan

Best For

Teams that run their business on Google Workspace

Best For

Teams of all sizes wanting a flexible, feature-rich project management tool