Copper vs Pinpoint

Copper

Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.

Paid pricing · Get Pricing →

Pinpoint

Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.

Paid pricing · Get Pricing →

Pros

• ✓Seamless Google Workspace integration — works directly in Gmail
• ✓Automatic data capture eliminates manual CRM entry
• ✓Clean and intuitive interface
• ✓Good value for Google-first teams

Cons

• ✗Only useful if your team uses Google Workspace
• ✗Limited features outside of Google ecosystem
• ✗Not suitable for enterprise-level CRM needs

Pros

• ✓Excellent candidate experience — one of the best career page builders in the market
• ✓Strong DEI and anonymous screening features
• ✓Clean and modern interface
• ✓Good structured hiring tools to reduce bias

Cons

• ✗Less well known than larger ATS platforms
• ✗Pricing requires custom quote
• ✗Limited analytics compared to Ashby or Greenhouse
• ✗Smaller integration ecosystem than established players

Best For

Teams that run their business on Google Workspace

Best For

Companies prioritizing candidate experience and DEI in their hiring process