Countingup vs Ashby
A head-to-head comparison to help you pick the right tool
Countingup
Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.
Ashby
Ashby is a modern all-in-one recruiting platform built for high-growth companies. It combines ATS, CRM, scheduling, and analytics in a single tool, eliminating the need for multiple recruiting tools. Ashby is loved by tech startups and scale-ups for its powerful analytics and modern interface that helps recruiting teams make data-driven hiring decisions.
Pros
- ✓Business banking and accounting in one app
- ✓Automatic transaction categorization
- ✓Real-time tax estimates
- ✓Simple flat monthly pricing
- ✓Great for sole traders
Cons
- ✗UK only
- ✗Limited accounting features for complex businesses
- ✗Not a replacement for full accounting software at scale
- ✗No multi-user access
Pros
- ✓All-in-one platform eliminates need for separate recruiting CRM and scheduling tools
- ✓Exceptional analytics — best-in-class reporting for recruiting teams
- ✓Modern and fast interface loved by recruiting ops teams
- ✓Strong integrations with developer tools
Cons
- ✗Expensive — pricing requires custom quote and targets growth-stage companies
- ✗Overkill for small teams making fewer than 20 hires per year
- ✗Requires dedicated recruiting ops resources to get full value
- ✗Less widely known than Greenhouse or Lever
Our Take
Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app. Choose Ashby if high-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics.
Best For
UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app
Best For
High-growth tech companies wanting an all-in-one recruiting platform with exceptional analytics