Gusto vs Insightly

Gusto

Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.

Paid pricing · Get Pricing →

Insightly

Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.

Freemium pricing · Get Pricing →

Pros

• ✓Automatic federal, state, and local tax filing saves hours each month
• ✓Transparent flat-rate pricing with no hidden fees
• ✓Excellent onboarding flow with offer letters and e-signatures
• ✓Strong benefits administration including health, dental, and 401k

Cons

• ✗International payroll is limited and requires third-party tools
• ✗Can get expensive as headcount grows beyond 50 employees
• ✗Reporting and analytics are basic compared to enterprise tools

Pros

• ✓Unique combination of CRM and project management in one tool
• ✓Good free plan for up to 2 users
• ✓Strong workflow automation on paid plans
• ✓Good fit for professional services businesses

Cons

• ✗Interface feels dated compared to modern CRM tools
• ✗Customer support can be slow on lower tiers
• ✗Mobile app is less polished than competitors

Best For

Small businesses under 100 employees wanting full-service payroll with benefits

Best For

Growing businesses that need CRM and project management in one platform