Gusto vs Wave Payroll

Gusto

Gusto is a full-service payroll platform built for small businesses in the US. It handles payroll taxes automatically, offers employee benefits administration, and includes onboarding tools that make it easy to bring on new hires. Gusto is known for its clean interface and transparent pricing, making it a top choice for founders managing payroll for the first time.

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Wave Payroll

Wave Payroll is a simple payroll solution built into the Wave accounting ecosystem. It is designed for very small businesses that already use Wave for accounting and want an integrated payroll solution. Wave Payroll handles direct deposit, tax payments, and W-2s, making it a natural choice for businesses already in the Wave ecosystem.

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Pros

• ✓Automatic federal, state, and local tax filing saves hours each month
• ✓Transparent flat-rate pricing with no hidden fees
• ✓Excellent onboarding flow with offer letters and e-signatures
• ✓Strong benefits administration including health, dental, and 401k

Cons

• ✗International payroll is limited and requires third-party tools
• ✗Can get expensive as headcount grows beyond 50 employees
• ✗Reporting and analytics are basic compared to enterprise tools

Pros

• ✓Seamlessly integrates with Wave accounting — no manual data transfer needed
• ✓Very affordable pricing for micro-businesses
• ✓Simple interface with minimal setup required
• ✓Free Wave accounting included with subscription

Cons

• ✗Limited features compared to dedicated payroll platforms
• ✗Tax filing is only automatic in select states — manual filing required in others
• ✗No mobile payroll app
• ✗Not suitable for businesses with complex payroll needs

Best For

Small businesses under 100 employees wanting full-service payroll with benefits

Best For

Micro-businesses already using Wave accounting that want simple integrated payroll