SoftwareDuel

HubSpot CRM vs ADP Run

A head-to-head comparison to help you pick the right tool

HubSpot CRM

HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.

Freemium pricing · Get Pricing →

ADP Run

ADP Run is a payroll and HR solution designed specifically for small businesses with 1-49 employees. It is powered by ADP, the world's largest payroll provider, giving small businesses access to enterprise-grade payroll processing and compliance tools. ADP Run offers multiple plan tiers from basic payroll to full HR suite depending on the business needs.

Paid pricing · Get Pricing →

Pros

  • Generous free plan that is genuinely useful for small teams
  • All-in-one platform covering marketing, sales, and service
  • Excellent onboarding resources and HubSpot Academy
  • Strong integrations with 1000+ tools

Cons

  • Can get very expensive as you add paid Hubs and contacts
  • Some advanced features locked behind higher tiers
  • Reporting is limited on free and starter plans

Pros

  • Backed by ADP's decades of payroll expertise and compliance knowledge
  • Scalable — can grow with your business to ADP Workforce Now
  • Strong mobile app for running payroll on the go
  • Extensive integration ecosystem

Cons

  • Pricing is not transparent and can be expensive compared to competitors
  • Customer service quality can be inconsistent
  • Upselling of additional services reported by customers
  • Interface is less modern than newer payroll tools

Our Take

Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose ADP Run if small businesses that want enterprise-grade payroll reliability from a trusted brand.

Best For

SMBs wanting a free CRM with room to grow into marketing automation

Best For

Small businesses that want enterprise-grade payroll reliability from a trusted brand