SoftwareDuel

HubSpot CRM vs Countingup

A head-to-head comparison to help you pick the right tool

HubSpot CRM

HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.

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Countingup

Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.

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Pros

  • Generous free plan that is genuinely useful for small teams
  • All-in-one platform covering marketing, sales, and service
  • Excellent onboarding resources and HubSpot Academy
  • Strong integrations with 1000+ tools

Cons

  • Can get very expensive as you add paid Hubs and contacts
  • Some advanced features locked behind higher tiers
  • Reporting is limited on free and starter plans

Pros

  • Business banking and accounting in one app
  • Automatic transaction categorization
  • Real-time tax estimates
  • Simple flat monthly pricing
  • Great for sole traders

Cons

  • UK only
  • Limited accounting features for complex businesses
  • Not a replacement for full accounting software at scale
  • No multi-user access

Our Take

Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.

Best For

SMBs wanting a free CRM with room to grow into marketing automation

Best For

UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app