HubSpot CRM vs Lever
A head-to-head comparison to help you pick the right tool
HubSpot CRM
HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.
Freemium pricing · Get Pricing →
Lever
Lever is a talent acquisition suite that combines an ATS with a built-in CRM for proactive talent sourcing. It helps recruiting teams build talent pipelines, nurture candidates over time, and convert passive candidates into hires. Lever is ideal for companies that treat recruiting as a relationship-building process.
Paid pricing · Get Pricing →
Pros
- ✓Generous free plan that is genuinely useful for small teams
- ✓All-in-one platform covering marketing, sales, and service
- ✓Excellent onboarding resources and HubSpot Academy
- ✓Strong integrations with 1000+ tools
Cons
- ✗Can get very expensive as you add paid Hubs and contacts
- ✗Some advanced features locked behind higher tiers
- ✗Reporting is limited on free and starter plans
Pros
- ✓Built-in CRM for nurturing passive candidates over time
- ✓Clean, intuitive interface with good candidate experience
- ✓Strong collaboration tools for hiring teams
- ✓Good analytics for pipeline and recruiter performance
Cons
- ✗Pricing is not transparent and requires a sales conversation
- ✗Reporting is less advanced than Greenhouse for data-heavy teams
- ✗Limited integrations compared to some ATS competitors
Our Take
Choose HubSpot CRM if smbs wanting a free crm with room to grow into marketing automation. Choose Lever if growing companies focused on talent pipeline building.
Best For
SMBs wanting a free CRM with room to grow into marketing automation
Best For
Growing companies focused on talent pipeline building