HubSpot CRM vs Pinpoint

HubSpot CRM

HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.

Freemium pricing · Get Pricing →

Pinpoint

Pinpoint is an applicant tracking system designed with a focus on candidate experience and DEI (diversity, equity, and inclusion). It offers powerful employer branding tools, structured hiring workflows, and anonymous screening features to help companies build more diverse and inclusive hiring processes. Pinpoint is popular with mission-driven companies and those with strong DEI commitments.

Paid pricing · Get Pricing →

Pros

• ✓Generous free plan that is genuinely useful for small teams
• ✓All-in-one platform covering marketing, sales, and service
• ✓Excellent onboarding resources and HubSpot Academy
• ✓Strong integrations with 1000+ tools

Cons

• ✗Can get very expensive as you add paid Hubs and contacts
• ✗Some advanced features locked behind higher tiers
• ✗Reporting is limited on free and starter plans

Pros

• ✓Excellent candidate experience — one of the best career page builders in the market
• ✓Strong DEI and anonymous screening features
• ✓Clean and modern interface
• ✓Good structured hiring tools to reduce bias

Cons

• ✗Less well known than larger ATS platforms
• ✗Pricing requires custom quote
• ✗Limited analytics compared to Ashby or Greenhouse
• ✗Smaller integration ecosystem than established players

Best For

SMBs wanting a free CRM with room to grow into marketing automation

Best For

Companies prioritizing candidate experience and DEI in their hiring process