HubSpot CRM vs Rippling ATS

HubSpot CRM

HubSpot CRM is a powerful and easy-to-use customer relationship management platform trusted by over 150,000 companies worldwide. It offers a completely free core CRM with optional paid Marketing, Sales, and Service Hubs for growing teams. HubSpot is the go-to CRM for companies that want to align their marketing, sales, and customer service teams in one platform.

Freemium pricing · Get Pricing →

Rippling ATS

Rippling Recruiting is the applicant tracking module within the Rippling platform. It connects recruiting directly to onboarding, payroll, and IT provisioning so that when a candidate is hired, their entire employee setup happens automatically. Rippling ATS is ideal for companies already using Rippling for HR who want a seamlessly integrated recruiting experience.

Paid pricing · Get Pricing →

Pros

• ✓Generous free plan that is genuinely useful for small teams
• ✓All-in-one platform covering marketing, sales, and service
• ✓Excellent onboarding resources and HubSpot Academy
• ✓Strong integrations with 1000+ tools

Cons

• ✗Can get very expensive as you add paid Hubs and contacts
• ✗Some advanced features locked behind higher tiers
• ✗Reporting is limited on free and starter plans

Pros

• ✓Seamless connection from hiring to onboarding to payroll — zero manual handoff
• ✓Automatically provisions IT accounts and equipment when a candidate is hired
• ✓Deep integration with the full Rippling platform
• ✓Eliminates duplicate data entry across HR systems

Cons

• ✗Only valuable if you use the full Rippling platform
• ✗Requires custom pricing quote
• ✗Less feature-rich as a standalone ATS compared to dedicated tools like Greenhouse
• ✗Overkill for companies not using Rippling

Best For

SMBs wanting a free CRM with room to grow into marketing automation

Best For

Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll