SoftwareDuel

Insightly vs Countingup

A head-to-head comparison to help you pick the right tool

Insightly

Insightly is a CRM and project management platform designed for growing businesses. It uniquely combines sales pipeline management with post-sale project delivery so teams can manage the full customer lifecycle in one place. Insightly is popular with professional services firms and companies that need to track complex projects alongside their sales pipeline.

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Countingup

Countingup is a UK business current account with built-in accounting software. It combines banking and bookkeeping in one app, automatically categorizing transactions and generating tax estimates in real time.

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Pros

  • Unique combination of CRM and project management in one tool
  • Good free plan for up to 2 users
  • Strong workflow automation on paid plans
  • Good fit for professional services businesses

Cons

  • Interface feels dated compared to modern CRM tools
  • Customer support can be slow on lower tiers
  • Mobile app is less polished than competitors

Pros

  • Business banking and accounting in one app
  • Automatic transaction categorization
  • Real-time tax estimates
  • Simple flat monthly pricing
  • Great for sole traders

Cons

  • UK only
  • Limited accounting features for complex businesses
  • Not a replacement for full accounting software at scale
  • No multi-user access

Our Take

Choose Insightly if growing businesses that need crm and project management in one platform. Choose Countingup if uk sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app.

Best For

Growing businesses that need CRM and project management in one platform

Best For

UK sole traders and freelancers wanting a combined business bank account and simple accounting tool in one app

Insightly vs Countingup: CRM Software Comparison | SoftwareDuel