Keap vs Employment Hero

Keap

Keap is a CRM and marketing automation platform designed specifically for small businesses and solopreneurs. It combines contact management, email marketing, invoicing, and appointment scheduling in one platform. Keap is ideal for service-based small businesses that want to automate their client follow-up and lead nurturing.

Paid pricing · Get Pricing →

Employment Hero

Employment Hero is an all-in-one HR, payroll, and benefits platform with a strong presence in Australia and New Zealand. It offers a free HR plan alongside paid payroll and benefits modules, making it accessible for businesses at any stage. Employment Hero also operates a job marketplace called Swag for employees.

Freemium pricing · Get Pricing →

Pros

• ✓All-in-one platform covering CRM, marketing, and payments
• ✓Strong automation for small service businesses
• ✓Good for automating client follow-up and lead nurturing
• ✓Dedicated small business focus

Cons

• ✗Expensive for what you get compared to alternatives
• ✗Steep learning curve for the automation builder
• ✗Interface feels dated compared to modern CRM tools

Pros

• ✓Free HR plan available with core employee management features
• ✓Strong compliance tools for Australian and NZ employment law
• ✓All-in-one platform covering HR, payroll, and benefits
• ✓Employee benefits marketplace with discounts and perks

Cons

• ✗Payroll module costs extra and is best suited for AU/NZ companies
• ✗Limited support and compliance coverage outside Australia and New Zealand
• ✗Some users report the platform can feel complex to navigate

Best For

Service-based small businesses wanting CRM and marketing automation in one

Best For

Australian and NZ businesses needing full HR suite