Klaviyo vs Smartsheet
A head-to-head comparison to help you pick the right tool
Klaviyo
Klaviyo is the AI-first CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution.
Smartsheet
Smartsheet is a work management platform that combines the familiarity of spreadsheets with powerful project management and collaboration features. It is widely used by enterprise teams for project tracking, resource management, and automated workflows. Smartsheet is particularly popular with teams comfortable with Excel who need more collaboration and automation capabilities.
Pros
- ✓AI-powered customer insights
- ✓Strong marketing automation
- ✓Built-in data platform
- ✓Unified marketing and customer service
- ✓Purpose-built for B2C brands
Cons
- ✗Less suitable for B2B sales teams
- ✗Can be expensive at scale
- ✗Learning curve for full platform
- ✗Overkill for very small businesses
Pros
- ✓Familiar spreadsheet interface reduces learning curve for Excel users
- ✓Powerful automation and workflow capabilities
- ✓Strong enterprise security and compliance features
- ✓Excellent for managing large portfolios of projects
Cons
- ✗Pricing is higher than many competitors
- ✗Interface feels dated compared to modern tools
- ✗No free plan — 30-day trial only
- ✗Less intuitive for teams unfamiliar with spreadsheet-style tools
Our Take
Choose Klaviyo if b2c brands wanting an ai-powered crm that combines marketing automation, analytics, and customer service in one platform. Choose Smartsheet if enterprise teams wanting spreadsheet-familiar project management with powerful automation.
Best For
B2C brands wanting an AI-powered CRM that combines marketing automation, analytics, and customer service in one platform.
Best For
Enterprise teams wanting spreadsheet-familiar project management with powerful automation