Rippling ATS vs ActiveCampaign

Rippling ATS

Rippling Recruiting is the applicant tracking module within the Rippling platform. It connects recruiting directly to onboarding, payroll, and IT provisioning so that when a candidate is hired, their entire employee setup happens automatically. Rippling ATS is ideal for companies already using Rippling for HR who want a seamlessly integrated recruiting experience.

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ActiveCampaign

ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM in one powerful tool. It is known for having the most advanced email automation capabilities in its price range. ActiveCampaign is used by over 180,000 businesses that want to deliver personalized customer experiences at scale.

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Pros

• ✓Seamless connection from hiring to onboarding to payroll — zero manual handoff
• ✓Automatically provisions IT accounts and equipment when a candidate is hired
• ✓Deep integration with the full Rippling platform
• ✓Eliminates duplicate data entry across HR systems

Cons

• ✗Only valuable if you use the full Rippling platform
• ✗Requires custom pricing quote
• ✗Less feature-rich as a standalone ATS compared to dedicated tools like Greenhouse
• ✗Overkill for companies not using Rippling

Pros

• ✓Best-in-class email marketing automation at an affordable price
• ✓Powerful segmentation and personalization capabilities
• ✓Strong CRM features integrated with marketing tools
• ✓Excellent deliverability rates

Cons

• ✗Can be complex to set up advanced automations
• ✗CRM features are less robust than dedicated CRM tools
• ✗Interface has a learning curve for new users

Best For

Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll

Best For

SMBs wanting powerful email marketing automation combined with a CRM