Salesforce vs Copper

Salesforce

Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.

Paid pricing · Get Pricing →

Copper

Copper is a CRM platform built specifically for Google Workspace users. It integrates deeply with Gmail, Google Calendar, and Google Drive to automatically capture contacts and activities without manual data entry. Copper is the ideal CRM for teams that live in Google Workspace and want a CRM that works seamlessly within it.

Paid pricing · Get Pricing →

Pros

• ✓Most powerful and customizable CRM on the market
• ✓Massive ecosystem with 3,000+ AppExchange integrations
• ✓Industry-leading reporting and analytics
• ✓Strong community and support resources

Cons

• ✗Expensive and complex for small teams
• ✗Long implementation timelines for enterprise deployments
• ✗Requires dedicated admin resources to get the most out of it

Pros

• ✓Seamless Google Workspace integration — works directly in Gmail
• ✓Automatic data capture eliminates manual CRM entry
• ✓Clean and intuitive interface
• ✓Good value for Google-first teams

Cons

• ✗Only useful if your team uses Google Workspace
• ✗Limited features outside of Google ecosystem
• ✗Not suitable for enterprise-level CRM needs

Best For

Mid to large enterprises needing a highly customizable CRM

Best For

Teams that run their business on Google Workspace