Streak vs Lattice
A head-to-head comparison to help you pick the right tool
Streak
Streak is a CRM built directly inside Gmail, allowing users to manage their sales pipeline without ever leaving their inbox. It turns Gmail into a fully functional CRM with pipelines, contact tracking, and email tools. Streak is ideal for solopreneurs and small teams that do all their business communication through Gmail.
Freemium pricing · Get Pricing →
Lattice
Lattice is a people management platform that helps companies run performance reviews, set goals, and measure employee engagement. It combines performance management, OKRs, career development, and compensation tools in one platform. Lattice is widely used by tech companies that invest heavily in people development.
Paid pricing · Get Pricing →
Pros
- ✓Works entirely inside Gmail — zero context switching
- ✓Free plan is genuinely useful for individuals
- ✓Easy to set up in minutes
- ✓Great for solopreneurs and freelancers
Cons
- ✗Only works if your team uses Gmail
- ✗Not suitable for large teams or complex sales processes
- ✗Limited features compared to standalone CRM platforms
Pros
- ✓Best-in-class performance review and OKR tools
- ✓Strong engagement survey capabilities with actionable insights
- ✓Career development and growth tracking features
- ✓Good analytics for people managers and HR teams
Cons
- ✗No payroll or core HRIS functionality
- ✗Can be expensive when combining multiple modules
- ✗Some users find the platform complex to administer initially
Our Take
Choose Streak if solopreneurs and small teams that manage all business communication through gmail. Choose Lattice if mid-size companies focused on performance management.
Best For
Solopreneurs and small teams that manage all business communication through Gmail
Best For
Mid-size companies focused on performance management