Zoho CRM vs Rippling ATS

Zoho CRM

Zoho CRM is a feature-rich customer relationship management platform that offers exceptional value for small and mid-size businesses. It includes sales automation, marketing tools, analytics, and AI capabilities at a fraction of the cost of competitors. Zoho CRM is part of the broader Zoho ecosystem of 45+ business apps.

Freemium pricing · Get Pricing →

Rippling ATS

Rippling Recruiting is the applicant tracking module within the Rippling platform. It connects recruiting directly to onboarding, payroll, and IT provisioning so that when a candidate is hired, their entire employee setup happens automatically. Rippling ATS is ideal for companies already using Rippling for HR who want a seamlessly integrated recruiting experience.

Paid pricing · Get Pricing →

Pros

• ✓Exceptional value with a strong free plan for up to 3 users
• ✓Deep integration with the Zoho ecosystem of business apps
• ✓Strong automation and AI features at affordable price points
• ✓Highly customizable

Cons

• ✗Interface can feel overwhelming with too many features
• ✗Customer support response times can be slow
• ✗Less intuitive than HubSpot or Pipedrive for new users

Pros

• ✓Seamless connection from hiring to onboarding to payroll — zero manual handoff
• ✓Automatically provisions IT accounts and equipment when a candidate is hired
• ✓Deep integration with the full Rippling platform
• ✓Eliminates duplicate data entry across HR systems

Cons

• ✗Only valuable if you use the full Rippling platform
• ✗Requires custom pricing quote
• ✗Less feature-rich as a standalone ATS compared to dedicated tools like Greenhouse
• ✗Overkill for companies not using Rippling

Best For

Budget-conscious SMBs wanting a feature-rich CRM with a broad app ecosystem

Best For

Companies using Rippling for HR who want recruiting seamlessly connected to onboarding and payroll