Close vs ADP Run

Close

Close is a CRM built specifically for inside sales teams that do high-volume outreach via phone, email, and SMS. It has built-in calling, emailing, and SMS so sales reps can reach out to prospects without switching tools. Close is designed to maximize sales productivity for teams that rely on outbound sales.

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ADP Run

ADP Run is a payroll and HR solution designed specifically for small businesses with 1-49 employees. It is powered by ADP, the world's largest payroll provider, giving small businesses access to enterprise-grade payroll processing and compliance tools. ADP Run offers multiple plan tiers from basic payroll to full HR suite depending on the business needs.

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Pros

• ✓Best-in-class built-in calling and email sequencing
• ✓Designed specifically for high-volume inside sales teams
• ✓Strong reporting on sales activity and performance
• ✓Fast and efficient interface for power users

Cons

• ✗Expensive compared to general-purpose CRMs
• ✗Overkill for teams that do low-volume or inbound-only sales
• ✗Limited marketing automation features

Pros

• ✓Backed by ADP's decades of payroll expertise and compliance knowledge
• ✓Scalable — can grow with your business to ADP Workforce Now
• ✓Strong mobile app for running payroll on the go
• ✓Extensive integration ecosystem

Cons

• ✗Pricing is not transparent and can be expensive compared to competitors
• ✗Customer service quality can be inconsistent
• ✗Upselling of additional services reported by customers
• ✗Interface is less modern than newer payroll tools

Best For

Inside sales teams doing high-volume outbound calling and emailing

Best For

Small businesses that want enterprise-grade payroll reliability from a trusted brand