SoftwareDuel

Zenefits (now TriNet) vs Salesforce

A head-to-head comparison to help you pick the right tool

Zenefits (now TriNet)

Zenefits was a cloud-based HR platform for small and mid-size businesses. In 2022, Zenefits was acquired by TriNet, one of the largest PEO providers in the US. The Zenefits platform has been integrated into TriNet's product suite. Businesses previously using Zenefits are now served under the TriNet brand.

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Salesforce

Salesforce is the world's leading CRM platform used by over 150,000 businesses of all sizes. It offers a highly customizable suite of sales, service, marketing, and analytics tools. Salesforce is the gold standard for enterprise CRM but has solutions for businesses of all sizes through its Starter and Pro plans.

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Pros

  • Strong benefits administration with a wide carrier network
  • Easy employee self-service for benefits enrollment and changes
  • Affordable base pricing for small teams
  • Good compliance tools for ACA and other regulations

Cons

  • Payroll processing costs extra as an add-on
  • Customer support quality has been inconsistent historically
  • Less suitable for companies that need advanced HR or payroll features

Pros

  • Most powerful and customizable CRM on the market
  • Massive ecosystem with 3,000+ AppExchange integrations
  • Industry-leading reporting and analytics
  • Strong community and support resources

Cons

  • Expensive and complex for small teams
  • Long implementation timelines for enterprise deployments
  • Requires dedicated admin resources to get the most out of it

Our Take

Choose Zenefits (now TriNet) if small businesses focused on benefits administration. Choose Salesforce if mid to large enterprises needing a highly customizable crm.

Best For

Small businesses focused on benefits administration

Best For

Mid to large enterprises needing a highly customizable CRM